Emily Cheshire

Apr 11

5 Things Scuba Diving taught me about UX Design

I tried my first ever dive in 2014. In 2015, I became a qualified PADI diver. Shortly after, I started training in User Experience (UX) Design which eventually lead me to a career in it. Whilst scuba diving and UX Design may seem worlds apart, I mean, one is under…

UX Design

5 min read

Apr 25, 2021

Demographic data is dead: Why you should be using circumstance-based personas instead

Personas can be a great tool to have in your UX toolkit, but currently, there’s a big problem with the data we use in personas. Personas are a nifty resource to reference throughout your design process, focusing on what your user needs. …

User Experience

7 min read

Demographic data is dead: Why you should be using circumstantial personas instead

Emily Cheshire

I’m Emily (she/her) a Senior UX Designer at cinch, I talk about that. Also, I’m relentless about accessibility & inclusive design.

Following

Emma Parnell
Sheri Byrne-Haber, CPACC
Sophia V Prater
Lauren Digby
Andy Budd

Help
Status
Writers
Blog
Careers
Privacy
Terms
About
Knowable